Brand identity: logo, palette, type, voice, mascot
Everything you're looking at on this site — the mark, the colours, the typography, the character, the way it talks — we made. The same process is what you get.
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What you get
Logotype and mark
A wordmark and a symbol that work at favicon size and at poster size, delivered as vectors.
Palette and type
A working colour system with hex values and a type pairing with a real scale — not a moodboard.
Voice
How the brand sounds in a headline, a button and an apology. Written examples, not adjectives.
A character, if it earns its place
A mascot only where it does real work. Ours cycles through ten poses across this site; yours might not need one at all.
How it goes
Thinking
One call. Your offer, your customer, your competition — in plain words.
One idea
A single sentence the whole identity hangs off. Agreed before anything is drawn.
Two directions
Different on purpose. You pick one and we push it, rather than averaging them.
The system
Files, rules and a sheet showing how the parts go together, so it survives without us.
What it costs
Identity work is priced on how much system you need — a logotype and a palette is a different job from a full sheet with a character and voice rules. You approve a number and a start date before any work begins, and the agreed scope is ours to hold.
Questions we get asked
How long does a brand identity take?
Two to three weeks. Week one is the call and the single idea the identity hangs off. Week two is two genuinely different directions and the one you pick. Week three is the system — files, rules and a brand sheet — so the identity still holds together after we hand it over.
What do I actually receive?
A logotype and a symbol as vector source plus web-ready exports, a colour palette with hex values, a type pairing with a working scale, written voice examples, and a brand sheet showing how the parts fit together. Where a character earns its place, the poses come with it.
Do we need a mascot?
Probably not. A character only earns its place when it does real work — carrying tone across a site, making a process legible, giving a small brand something ownable. Ours does all three, which is why it exists. If yours would just be decoration, we'll say so and skip it.
Can you show examples of your work?
This site is the example. The mark, the palette, the typography, the character and the voice were all made with the process above, and you can inspect every part of it right now. We're new and would rather point at something real than pad a case-study page.